Dear Apple.
Since my time began on this planet I have been an apple fan, from the first Iphone to the Latest edition of OS. Apple I have supported you, Ive loved you during the highs and the lows, through thick an thin. the mistakes and the triumphs, you’ve been a part of my life for so long. I learn how to edit videos and you helped me get past my GCSE’s and A-levels. But yesterday you let the side down, you failed me when I needed you most at work, trying to encode MXF OP-Atom DNxHD 114 files from XAVC files. we had a tight deadline and you just completely failed, but you didn’t just fail me, you failed the whole team, not even a genius could of got you through it. We HAD to use an Alienware PC and they cant even process a PRORESS file!!!! Brilliant you’ve brought out a phone that I can open with my face, while you’ve got laptops that cant process 4k or take hours to render. spend less time creating emojis that can copy my movements and more time thinking about the next step in rendering and encoding files.
I am really hoping a trip to the apple store and maybe a new machine will help me turn this nightmare around, but right now your CPU just cant keep up. please think about what people need and make it work, I know you have created the Mac Pro, but with a £7k price tag and not really that modular, why would I go for that over a Mac Bin. I need a laptop and something that can churn out 4k and transcode files quickly, and at the moment you don’t have any answers.
Files are getting bigger, we can now buy a 512gb AXS or Red mag card, thats literally half a Terabyte and we need answers, you wont let anyone else read Proress files so please create that laptop which just takes over the market not for the next 6 months but for at least 2 years.
We need someone like Steve jobs to take a few tabs of Acid, run off into some NASA like lab and just got to town, we need more start up disk space, faster CPUs and give our graphics card some steroids and ramp that beast up. create something you can only use on a bed of snow or ice, but please just do something revolutionary other wise I might just have to buy a Dell.
Best wishes,
A Man with a broken heart
joshfspear.com 